Allenby Capital

Rebranding of a London-based financial advisor and brokerage company.

In 2009, we were approached by Allenby Capital to create their brand identity. The AIM Nominated Adviser and Broker provides individually tailored financial solutions to help smaller businesses grow. Allenby required a logo that instilled trust and that could hold its own amongst their competitors.
With a brand identity in place, Allenby emerged as a respected leader in their industry. As they grew from strength to strength their perception changed from trying to fit in with their competitors to standing out as a pioneer in their field. This lead to a rebrand by Core in 2013 with a new logo design and an updated brand identity.
With a new focus on confidence we shed the traditional look and went with a contemporary style and a powerful mark that represented security, strength, and teamwork including the concept of being the ‘bridge’ for their clients transition into larger markets.

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